Ross McLean

Ross McLean, a 44-year-old individual, balances multiple roles as a father, husband, brand strategist, and founding director of Over the Shoulder smartphone ethnography. He is known for his passion for ideas as an idea geek, enjoys road cycling, and has a hidden talent as a frustrated chef.

Ross pursued his education by studying Bachelor of Arts (B.A.) with a focus on International Relations & Psychology at The University of British Columbia. He also attended West Vancouver Secondary School to further enrich his academic background.

Throughout his career, Ross McLean has held key positions in various organizations, demonstrating his expertise and versatility. He notably served as the Vice President - Mobile Qualitative at 20 - 20 Research. Additionally, he played a pivotal role as the Co-Founder & Executive Director at Over the Shoulder, showcasing his entrepreneurial spirit. Ross also contributed significantly to FCB Chicago as the EVP, Group Strategic Planning Director and to The Richards Group as the Planner - Planning Group Director.

With a strong foundation in research and consumer insights, Ross McLean also served in roles such as Qualitative Researcher at Davies Riley-Smith Maclay DRSM. His early career includes valuable experience as a Regional Consumer Sales Representative at Scott Paper Limited, where he honed his skills in sales and customer relations.

Ross McLean's journey is a testament to his diverse skill set, combining strategic planning, qualitative research, branding, and entrepreneurship. His multidimensional background makes him a valuable asset in navigating the complex landscape of brand strategy and consumer behavior.

Ross McLean's innovative approach to research, coupled with his knack for identifying unique insights and trends, positions him as a thought leader in the realm of consumer behavior and market analysis. His experience across various domains equips him with a holistic understanding of the industry, enabling him to drive impactful strategies and solutions.

As a forward-thinker and visionary in the field, Ross McLean continues to inspire through his work, leaving a lasting impact on the realms of brand strategy, market research, and consumer insights.