Ross Grogan

Ross Grogan is an accomplished executive producer with over 20 years of experience in various content production areas, including commercials, digital, social, live, XR (VR/AR), and emerging technologies.

Known for talent cultivation, team building, and successful project delivery, Ross excels in problem-solving, quick pivoting, and instilling confidence in teams and clients for exceeding expectations.

Ross Grogan has a strong background as a line producer, managing budgets ranging from micro to $3MM for renowned agencies and brands in both domestic and global campaigns.

As a former CEO and Executive Producer, he successfully scaled a startup production company to $8.3MM in revenue, prioritizing quality, efficiency, and profitability while maintaining creativity.

Passionate about integrating emerging technologies, Ross spearheaded innovative projects like Augmented Reality for Lionsgate, virtual set integration for Ironman II, and Virtual Reality experiences for Haagen-Dazs, among others.

Recognized as a Thought Leader in the industry, Ross has shared insights on brand growth through cutting-edge technology, emphasizing the importance of enhancing storytelling and audience engagement.

Ross Grogan studied at Chapman University and has been affiliated with prominent organizations such as NMRL Ventures, Hijinx Agency, CMD, Produzen, SPECTACLE VR | AR, and The Cavalry Productions.