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    Ross E. Chapman

    VP Marketing >> I engineer revenue growth for B2B SaaS and technology companies

    Professional Background

    Ross E. Chapman is a dynamic marketing leader with over 12 years of experience in the technology and SaaS sectors. With a passion for driving demand generation through innovative strategies and data-driven decisions, Ross has consistently increased sales pipelines and revenues throughout his career. His strategic acumen can be seen in his remarkable achievements in various marketing positions, including Vice President of Marketing, Marketing Director, and Chief Marketing Officer.

    In his role as the first marketing leader at PortSwigger, Ross demonstrated his exceptional capabilities by doubling the company’s revenue growth rate and achieving a significant 67% year-on-year growth in their enterprise web security product over a span of three years. This accomplishment not only solidified his reputation as a marketing strategist but also showcased his ability to inject energy and strategic insights into a rapidly evolving market.

    At Aptitude Software, Ross was instrumental as the first marketing hire, launching the company into a successful trajectory that led to a remarkable 50% year-on-year growth and an impressive 4.5x increase in share price. Aptitude Software was recognized as the ‘top UK-headquartered public tech company’ by analyst Megabuyte, reflecting Ross's impact on the organization through his strategic marketing initiatives and operational excellence.

    Ross has a knack for defining marketing strategies that empower technology firms, especially startups and mid-sized companies, to effectively compete against larger, established vendors. His expertise extends across various facets of marketing, which includes product marketing, content marketing, digital marketing, account-based marketing, and product-led growth, all aimed at driving customer engagement and ultimately leading to sustainable revenue growth.

    An advocate for ambitious B2B SaaS and technology organizations, Ross is keen on helping these companies scale and navigate their next growth phases, enabling their marketing teams to deliver substantial commercial impacts.

    As of May 2023, Ross is actively considering new opportunities where he can contribute his wealth of experience and insight to drive further growth in forward-thinking companies. You can connect with him for opportunities at his email, rossechapman@gmail.com.

    Education and Achievements

    Ross E. Chapman holds a Master's in Business Administration (M.B.A.) from the prestigious London Business School, where he developed a strong foundation in business strategy and management principles that have informed his successful career in marketing leadership.

    He also earned a Bachelor of Science degree in Electrical Engineering from Arizona State University. This technical background has provided Ross with a unique perspective on the technology industry, allowing him to approach marketing strategies with a comprehensive understanding of the product and service landscape.

    Ross has held various influential positions in his career, including but not limited to:

    • Marketing Director, Head of Growth at PortSwigger
    • Chief Marketing Officer at Arkk Solutions
    • Marketing Director (VP Marketing) at Aptitude Software
    • Senior Manager Strategic Marketing at Aptitude Software
    • Director, Product Management and Marketing at Markit
    • Founder at Start-up ('Student Capital Solutions' to be udosh.com)
    • Strategic Accounts Manager at Motorola
    • Sales Engineer - Key Accounts at Motorola

    Notable Achievements

    Throughout his career, Ross E. Chapman has garnered a number of significant achievements that highlight his expertise and dedication to marketing excellence. His track record of revenue growth speaks volumes, showcasing his ability to adapt and implement strategies that yield tangible results in competitive markets.

    • Revenue Growth: At PortSwigger, he successfully doubled the revenue growth rate over three years, demonstrating his strategic prowess in the marketing domain.
    • Market Positioning: At Aptitude Software, Ross not only launched the company effectively but also achieved a phenomenal 4.5x increase in share price, enhancing its market position and credibility within the tech industry.
    • Industry Recognition: His effort in leading Aptitude Software played a critical role in their recognition as the top UK-headquartered public tech company, reflecting his competence in fostering growth and visibility.
    • Strategic Marketing Deployment: Ross’s ability to define marketing strategies has empowered four UK-based technology companies to successfully outmaneuver larger competitors, emphasizing his skill to innovate in high-pressure environments.

    In summary, Ross E. Chapman's multifaceted expertise in marketing, combined with his impressive track record of success and growth-oriented mindset, makes him a valuable asset to any organization looking to thrive in today’s competitive technology landscape.

    Related Questions

    How did Ross E. Chapman contribute to doubling PortSwigger's revenue growth rate?
    What strategies did Ross implement to achieve 50% year-on-year growth at Aptitude Software?
    In what ways has Ross E. Chapman helped UK-based technology companies compete against larger vendors?
    How did Ross leverage his electrical engineering background in his marketing roles?
    What insights can be gained from Ross E. Chapman’s career trajectory in tech marketing?
    Ross E. Chapman
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    Location

    Manchester Area, United Kingdom