Ross Carder

Ross Carder brings over 10 years of extensive experience in the digital space with a strong foundation in account management and commercial operations. Throughout his career, his primary focus has been collaborating with clients and partners to boost ROI and deliver effective solutions for digital challenges.

Ross has held diverse roles across various sectors within the digital industry including network, advertiser, publisher, and more recently adtech. This broad spectrum of experience has equipped him with a comprehensive understanding of the digital landscape, empowering him to cultivate enduring client relationships.

His expertise includes measurement and attribution, direct response planning and execution, dynamic messaging strategies, lead generation campaigns, affiliate marketing, sales and commercial acumen, onsite analytics, and cross-channel measurement. Furthermore, Ross possesses specialized experience in the UK and European markets.

Ross Carder pursued his higher education at the University of Gloucestershire, where he completed a BA (Hons) in Business Management with IT. His professional journey includes key positions such as Director of Client Services and Senior Account Director at Conversion.com, Sales Manager and Account Director at Conversant Europe, Account Director at Webloyalty (Affinion Group), Affiliate Marketing Manager at House of Fraser, Account Manager at Commission Junction, and Assistant Office Manager at InfocusAsia.