Rosie Sherry
Queen of Rosieland
Rosie Sherry is a prominent figure in the field of community building, currently serving as the Community Lead at Orbit, a company specializing in community management software. She has extensive experience in this domain, having founded the Ministry of Testing, which is recognized as the world's largest community for software testers. This initiative began in 2007 and has grown significantly, eventually becoming a seven-figure business before the COVID-19 pandemic.13
In her role at Orbit, Rosie focuses on community education and the development of the Orbit model, a framework designed to enhance community building. Before joining Orbit, she led community efforts at Indie Hackers, where she leveraged her background as an indie hacker to foster connections and support among developers.12
Rosie has been involved in community building for over 15 years, starting with local meetups and evolving into larger initiatives. She is also the founder of Rosieland, where she shares insights and strategies related to community management.34 Her work emphasizes the importance of community as a distinct entity separate from marketing, advocating for a more nuanced understanding of community dynamics, especially in the context of technology and software development.15