Rosi Linda Sanchez

Rosi Linda Sanchez is the founder and consultant at Mixto Creative House, a social media agency that emphasizes cultural diversity and supports minority-owned brands. She is a first-generation Mexican-American woman who grew up in Oak Cliff, Dallas, Texas, and her mixed heritage significantly influences her work and the identity of her agency. The name "Mixto" reflects her diverse cultural background, as it translates to "mixed" in Spanish, symbolizing her Chicano, Mexican, and urban upbringing.12

Sanchez's career in the advertising industry was marked by challenges, particularly regarding representation and acceptance in corporate environments. After feeling constrained by her previous employer's stance on social justice issues, she decided to create her own space where she could advocate for diversity and authenticity in branding. This decision was catalyzed by the events surrounding George Floyd's death in 2020, which prompted her to prioritize her values and create a platform that aligns with her beliefs.12

At Mixto, Sanchez focuses on helping brands develop their social media presence and community engagement. Her agency works with a variety of clients, including notable figures and companies, to craft unique social strategies that resonate with diverse audiences. Sanchez's approach is characterized by a commitment to empowering Black and minority-owned businesses, highlighting her passion for fostering inclusivity in the advertising space.12

In addition to her role at Mixto, Sanchez is dedicated to mentoring young professionals of color in the advertising industry, helping them navigate the challenges she faced during her career. Her work is driven by a strong belief that success is collective, stating, "I don’t win unless my clients win".2