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Roshni Patel
Consultant at Nielsen Marketing Analytics
Roshni Patel is currently the Manager of Marketing Effectiveness at Nielsen Marketing ROI, based in Evanston, Illinois. In this role, she focuses on optimizing marketing strategies and measuring their effectiveness through data-driven insights. Her work involves aligning marketing metrics with business impact to enhance ROI strategies for clients.15
Roshni holds a Bachelor of Science degree in Pharmaceutical Healthcare Business from the Massachusetts College of Pharmacy and Health Sciences, which provides her with a solid foundation in both healthcare and marketing principles.23 Prior to her current position, she gained extensive experience in various marketing roles, including positions at Talkspace, where she was involved in customer marketing strategies and lifecycle management.24
On LinkedIn, Roshni is noted for her commitment to leveraging data insights to drive effective marketing campaigns and improve customer engagement across channels.3
