Rosario Mellado is an accomplished business professional and researcher, with a broad range of experience both in academia and the private sector. She studied at the prestigious Universidad del Pacífico in Peru, where she earned her Licenciada y Magister in Business Administration. With a strong focus on branding and marketing research, she also completed certificate programs at Northwestern University's Kellogg School of Management and the University of Georgia's Terry College of Business.

Throughout her career, Rosario has held senior leadership positions at Ipsos, a leading global research company. As a Senior Director, she has provided strategic guidance to clients across a variety of industries, delivering insights that drive business growth and innovation. Prior to this, Rosario worked as a Gerente de Cuentas and Consultora Asociada Senior at Ipsos, where she honed her skills in research methodology, data analysis, and project management.

Beyond her work in the private sector, Rosario has also made significant contributions to academia. She served as Vice Decana de Marketing - Associate Dean of Marketing at Universidad del Pacífico, where she developed and led programs that prepared students for successful careers in the business world. With her deep expertise in branding and marketing research, she also taught courses on these topics, inspiring a new generation of marketing professionals.

Overall, Rosario Mellado is a talented and accomplished business leader whose expertise in marketing research and branding has empowered countless organizations to achieve success. With her impressive credentials and wealth of experience, she is poised to make a lasting impact on the business world for years to come.