Rosalisa Esteves

Rosalisa Esteves is a seasoned professional with a strong background in sales, CGP marketing, brand management, and trade & shopper development. She has a proven track record of driving revenue and market share growth, influencing impulse shopping behavior, and fostering trade relationships within multinational and multidivisional organizations. Known for her knack for capitalizing on opportunities, Rosalisa excels in creating dynamic trade promotions that boost sales with major retail giants like Walmart, Sam’s Club, Walgreens, and Kmart.

Rosalisa earned accolades for her innovative strategies and exceptional sales performance, including Walmart Channel Recognition for Innovation and Sales Results. She has been honored with five corporate recognitions for her collaborative spirit, passion for success, and substantial impact on business outcomes.

Her contributions have led to significant market share expansion for flagship brands like Prevacid®, Benefiber®, and Excedrin®, achieving remarkable growth rates despite competitive market conditions. Through her leadership, Prevacid® witnessed a 111% back-to-market growth, Benefiber® saw a 74% surge after a successful relaunch, and Excedrin® achieved a 67% increase, reaching its highest share in the adult analgesic category by April 2015.

Education-wise, Rosalisa Esteves holds a Bachelor of Business Administration (B.B.A.) degree in Marketing from the Inter American University of Puerto Rico, a Master's degree in Public Relations, Advertising, and Applied Communication from the Universidad del Sagrado Corazón, and another B.B.A. in Marketing from Duquesne University. She also pursued studies in Theater and Volleyball at Storm King School, participated in a Summer Camp Program for College Preparation at Penn State University.

In terms of professional experience, Rosalisa has held various roles, including Independent Business Owner at Dialogo Social, Sales Executive at On Shelf Media, Customer Strategy Manager at GSK, Marketing Analyst at Novartis Consumer Health, and Public Relations Intern at Grey Group, among others.