Rosalie Gandley

Rosalie Gandley is the Head of Integrated Marketing for Meta Quest (formerly known as Oculus) at Meta, where she oversees go-to-market and consumer marketing strategies for their virtual reality device portfolio.1

Professional Background

Rosalie has over a decade of marketing experience in the tech, beauty, and fashion industries, working for Fortune 500 companies. Her career highlights include:

• Current Role: Head of Integrated Marketing l MR at Meta (since February 2023)1
• Previous Roles at Meta:
  • Integrated Marketing Lead l VR (February 2021 - February 2023)
  • Integrated Communications Strategy Manager at Oculus VR
• Other Past Positions:
  • Director of Integrated Consumer Communications at L'Oréal
  • Various integrated marketing and communication roles at Ralph Lauren, Universal McCann, and Talbots

Responsibilities and Achievements

In her current role, Rosalie is responsible for:

• Translating business strategy into consumer marketing programs
• Overseeing hardware launches
• Developing communications strategies
• Managing in-market and business hygiene
• Handling partnerships, lifecycle, and monetization1

Some key projects she has led include:

• Quest 2 Launch (2020)
• Disney Partnership Experiential (Q4 2021, Q2 2022)
• Meta Quest Super Bowl Campaign (Q1 2022)
• Meta Quest Pro Launch (Q4 2022)1

Education

Rosalie holds a Bachelor of Science in Organizational Communication from Fairfield University. She has also pursued studies at Sacred Heart Academy and Universitat Autònoma de Barcelona.

Professional Qualities

Rosalie is known for her:

• Big-picture thinking
• Ability to navigate complex challenges
• Strong cross-functional collaboration skills
• Openness and ownership in her approach
• Embracing ambiguity and continuous personal and professional growth1