Rosa Li

Rosa Li is the Founder and CEO of wildwonder, a beverage company based in San Francisco, California, that specializes in gut health drinks. Launched in 2020, wildwonder offers organic, vegan sparkling beverages infused with live probiotics, prebiotic plant fiber, and superherbs, aiming to provide the health benefits of kombucha without the vinegary taste or added sugars. The company is notable for its commitment to social responsibility, donating 5% of profits to support female and marginalized communities.14

Background and Education

Rosa Li holds a Bachelor’s degree in Mathematical Methods in the Social Sciences (MMSS), Economics, and German from Northwestern University. She furthered her education at Stanford Graduate School of Business, where she earned her MBA.13 Prior to founding wildwonder, Li gained extensive experience in finance and entrepreneurship, including roles at Morgan Stanley, Warburg Pincus, and as the founder of Rosali Tea, which focused on artisanal teas.124

Entrepreneurial Journey

Li's entrepreneurial journey began with her inspiration from her grandmother's herbal tonics. This heritage motivated her to create a beverage that reflects traditional wisdom while meeting modern consumer needs. Her experience in the tea industry helped her pivot towards ready-to-drink beverages, leading to the creation of wildwonder.45

In addition to her business ventures, Rosa Li has been recognized as a Tory Burch Fellow and participated in the Stanford StartX Accelerator program.1 She has also shared insights about her journey on platforms like Shark Tank, emphasizing the importance of mission-driven entrepreneurship.24

Personal Mission

Li is passionate about making wellness accessible and aims to empower underrepresented communities through her business initiatives. Her approach combines health benefits with a social mission, reflecting her commitment to equity within the food system.45