Rory Yates is a seasoned business leader with 23 years of experience across various roles in client, agency, consultancy, and private equity companies. With a focus on developing sustainable futures, Rory has led the development of digital-firsts and transformed business performance for large blue-chip companies. He believes technology has the potential to solve the world's greatest problems, but fusion with human insight is essential for success. Rory's educational background includes A-levels from Bournemouth and Poole College and a BA Hons in Marketing from Southampton Solent University. He has held leadership positions in reputable organizations such as DXC Technology, Leading Edge Forum, Cognizant, and JWT WPP, among others. Rory's expertise varies from digital transformation to product development, digital solutions, strategy consulting, and more. He has also served as a mentor at TechStars, and an advisory board member at Flix Innovations and BSI.