Roos Veldhuis is a highly educated professional with a diverse background in policy, communication, organization, sports management, and entrepreneurship. They hold a Master's degree in Beleid, Communicatie en Organisatie from Vrije Universiteit Amsterdam, a degree in Sportkunde with a focus on Sport, Management & Entrepreneurship from Hogeschool van Amsterdam, and completed HAVO at Werenfridus.

With a wealth of experience, Roos has worked in various roles in different organizations. They have served as a Jr. SEO Specialist at Sports Unlimited Retail B.V., handled Interne Zaken - Bestuur at A.S.T.V. Chip & Charge, managed Online Merchandising at Perry Sport within Sports Unlimited Retail B.V., and excelled as a Jr. Marketing Assistant with a marketing internship background. Roos has also gained experience in product management, event coordination, and outdoor instruction.