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Roos Fleuren
Design & Product Development Director at Suitsupply
Professional Background
Roos Fleuren is a dynamic leader with extensive experience in the fashion industry, particularly in product development and management. With a career dedicated to enhancing brand identity and ensuring product excellence, she has made significant contributions to Suitsupply, a leading global menswear company. Roos began her journey at Suitsupply as an Assistant Product Manager, quickly displaying her keen eye for detail and remarkable capacity for strategic thinking. Her role progressed to Junior Product Manager, where she strengthened her skills in product management by working closely with design and production teams.
Roos's continuous drive and leadership abilities led her to eventually become the Head of Buying at Suitsupply. In this role, she refined the purchasing process, managed vendor relations, and oversaw product selection, significantly influencing the brand's inventory strategy and market positioning. Her exceptional performance earned her promotions to CPO (Chief Product/Merchandise Officer) and later to Design & Product Development Director, where she currently oversees the design aesthetic and product innovation at Suitsupply.
Throughout her tenure, Roos has been instrumental in aligning product offerings with market trends, successfully balancing style, functionality, and sustainability. Her strategic insights into customer preferences have allowed Suitsupply to expand its reach and maintain its status as a leader in contemporary menswear design.
Education and Achievements
Roos Fleuren has cultivated her educational foundation in diverse fields, blending her knowledge of economics, fashion, and leadership. She graduated with a Bachelor’s degree in Fashion Management from the Amsterdam University of Applied Sciences, where she built a solid understanding of industry concepts, business acumen, and fashion marketing strategies. Her education also includes specialized studies in Textile Technology at RMIT University, equipping her with in-depth knowledge of fabric qualities and production processes essential for the fashion sector.
Additionally, Roos studied VWO (pre-university education) in Economics and Society at Dorenweerd College, ensuring a balanced perspective on marketplace dynamics. To strengthen her leadership skills further, she pursued a Master’s in Sales and Leadership at The Human Academy, focusing on strategic sales techniques and team management principles. Roos also completed her Propedeuse (Foundation Year) in Economics at Utrecht University, which provided her with a foundational understanding of economic theories and practices.
Achievements
Roos’s notable achievements within Suitsupply reflect her strategic prowess and passion for fashion. Under her leadership, the Design & Product Development department has thrived, resulting in innovative product lines that resonate with customers worldwide. She has implemented sustainable practices within the product development process, showcasing her commitment to the fashion industry's evolution towards eco-consciousness.
Her transformative approach to merchandising has not only enhanced product performance but has also positioned Suitsupply as a trendsetter in the menswear segment. Roos’s ability to foster cross-functional collaboration and train emerging talent has made a profound impact on the company's culture, driving collective success and inspiring her team to strive for excellence.
As a forward-thinking leader with a keen understanding of consumer needs, Roos Fleuren is set to continue her influence in the fashion landscape, pushing for innovation and sustainability in the seasons to come.