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Ronald Reed
Founder & Executive Producer, SXSW EDU
Professional Background
Ron Reed has an established career as an influential figure in the fields of educational publishing and technology. With decades of experience that date back to his days at the University of Texas at Austin, Ron has consistently demonstrated a commitment to innovation and leadership. He began his journey in the mid-1980s at Optical Data Corporation, where he played a pivotal role in pioneering the first state-adopted technology program that allowed K-12 institutions in Texas and other leading states to access traditional textbook funding. This groundbreaking initiative laid the groundwork for integrating technology in education, allowing for the modern approaches we see today.
After his successful tenure at Optical Data Corporation, where he served as the Vice President of State Adoptions, Ron took on a new challenge with the Publisher's Resource Group (PRG) in Austin, Texas. At PRG, he played an integral part in developing both print and electronic instructional materials aimed at enhancing educational content delivery. His hard work and dedication enabled him to rise through the ranks, ultimately becoming the Executive Vice President and General Manager. In this role, he not only contributed to the organization’s growth but also honed his strategic leadership skills further.
In 2006, Ron took the bold step to establish R L Reed Consulting, an independent consulting firm that specializes in strategic K-12 sales and marketing. This venture allowed him to apply his accumulated knowledge and expertise in a consulting capacity, advising various educational institutions and other organizations on how to optimize their marketing efforts within the ever-evolving educational technology landscape. His consultancy work included producing several educational panels at the renowned South by Southwest Interactive (SXSW) event, highlighting the importance of digital instructional content and open education resources.
Ron's passion for education and technology culminated in the creation of SXSW EDU, which he launched in 2011. This innovative conference and festival aim to transform and innovate the learning experience by cultivating a dynamic community of education stakeholders, including educators, policymakers, students, parents, and technology innovators. Under his leadership as Executive Producer, SXSW EDU has grown into a prominent platform event that promotes collaboration, creativity, and social impact in education.
Education and Achievements
Ron Reed completed his Bachelor of Arts in Liberal Arts at The University of Texas at Austin. This educational background has provided him with a diverse foundation that he has successfully translated into his professional life. With a keen understanding of the creative and analytical aspects of education, Ron has positioned himself as a thought leader in the industry. His efforts in advocating for the intersection of technology and education have contributed to advancements that support both educators and students alike.
As the Executive Producer of SXSW EDU, Ron has directed efforts to shape the conference into an impactful space that emphasizes innovation in the educational sector. The four-day event that takes place annually in Austin offers registrants a myriad of opportunities. Attendees can expect engaging sessions, interactive workshops, hands-on learning experiences, film screenings, and networking opportunities—essentially creating a vibrant educational hub that explores the future of learning.
His dedication to the education community extends beyond just producing events; Ron has also focused on building a community that brings together educators, entrepreneurs, and advocates interested in fostering educational change.
Achievements
Throughout his commendable career, Ron Reed has garnered numerous accolades and achievements that reflect his proactive approach to education and technology. His role in establishing Texas’ first state-adopted technology program stands out as a significant milestone that revolutionized how educational funding is approached in the digital era.
As the founding Executive Producer of SXSW EDU, Ron has transformed the landscape for educators and edtech entrepreneurs, creating a forum where innovative ideas and programs can be shared and showcased. The conference has evolved to encompass an extensive network of professionals within the education ecosystem, cultivating an atmosphere rich in creativity and collaboration.
Through his consulting firm, R L Reed Consulting, Ron has influenced strategic sales and marketing efforts across many educational organizations, providing valuable insights that have driven successful initiatives.
In summary, through years of hard work, dedication, and a commitment to fostering positive change in education, Ron Reed has made a significant impact on the industry. His expertise in educational publishing, strategic consulting, and event production has positioned him as a revered leader, dedicated to enhancing learning and driving innovation across various educational platforms.