Ronak Sarda

Ronak Sarda is the Founder and CEO of Cover It Up Studios, a company that specializes in pop culture-inspired merchandise, particularly phone cases and accessories.12 He started the business in 2013-2014 with an initial investment of Rs 21,000, which he received as a birthday gift from his father.4

Ronak is described as a design enthusiast and pop culture geek who is passionate about revolutionizing the pop culture merchandise segment.1 He launched Cover It Up as a Facebook page, initially selling phone covers imported from China.4 The business quickly gained traction, and Ronak transformed it into a full-fledged ecommerce platform.4

Under Ronak's leadership, Cover It Up has expanded its product range to include various items such as t-shirts, caps, hoodies, sweatshirts, AirPods cases, mugs, posters, and notebooks.4 The company focuses on creating unique, pop culture-inspired designs that resonate with customers looking to personalize their devices and express their style.2

Ronak's entrepreneurial journey has been marked by rapid growth and innovation. He has successfully built a strong social media presence for the brand, with over half a million followers across platforms.4 His approach to business emphasizes creativity, trend awareness, and a deep understanding of his target audience's preferences.3

Based in Chennai, Tamil Nadu, India, Ronak continues to lead Cover It Up with a focus on learning, developing products, and building a great team.1 His entrepreneurial spirit and commitment to offering stylish, affordable, and personalized products have helped establish Cover It Up as a prominent player in the pop culture merchandise market.