Ron Fridental

Ron Fridental is the Co-founder and CEO of Pashoot Robotics, a company focused on simplifying the use of robots in high-mix production lines. He has over two decades of experience in the technology sector, particularly in video and imaging, AI, and consumer electronics. His expertise encompasses innovation management, product development, business development, and project management, where he has successfully led global teams.1

Before founding Pashoot Robotics in September 2020, Fridental held various significant roles, including General Manager and CTO at YI Technologies, where he established an R&D center in Israel and developed embedded computer vision software solutions. He has also co-founded and led other technology ventures, such as Sightic, which was acquired by Broadcom.1