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Roman Vikulov
Brand manager - Digital marketing - Retail - IT
Professional Background
Roman Vikulov is a distinguished marketing professional with a robust background in both B2B and B2C markets, specializing in private label brand management across diverse categories. With an impressive trajectory that features roles in reputable organizations, Roman has honed his skills in sales and marketing for over three and a half years, primarily within a dynamic digital agency environment. His dedication to leveraging data-driven strategies, combined with creative problem-solving, positions him as a visionary in the competitive landscape of tech marketing.
During his career, Roman has served as a Junior Brand Manager at Ormatek, a prominent player in the furniture industry. Here, he gained invaluable insights into brand strategy and customer engagement, leading to impactful marketing initiatives that resonated with various consumer segments. Roman's ability to manage and elevate brand presence contributed significantly to the company's growth.
Subsequently, Roman took on the role of Product Marketing Manager at UIS - Unique Intelligent Services, where he was instrumental in developing marketing strategies that aligned with the company's innovative offerings. His responsibilities included analyzing market trends and consumer behavior, ensuring that marketing campaigns were both relevant and effective.
In addition, Roman served as a Key Account Manager at Origami, Tricolor TV, where he further strengthened his expertise in relationship management and client engagement. His ability to understand client needs and tailor solutions accordingly has made him a sought-after professional in the marketing domain.
Education and Achievements
Roman Vikulov's academic background is as impressive as his professional experience. He graduated with honors from the Higher School of Economics, earning a Master's degree in Marketing. With a standout GPA of 9 out of 10, Roman's academic excellence is complemented by his achievement of defending his diploma thesis with the highest possible score of 10. His educational journey also includes a Master's degree from the Economics and Entrepreneurship school at Moscow State University of Food Production, further solidifying his foundation in economic principles and entrepreneurial practices.
The rigor of his studies is reflected in a letter of recommendation from the HSE university, speaking volumes about his dedication and intellectual capacity. Roman's continuous pursuit of knowledge in marketing methodologies like neuromarketing, consumer behavior management, and customer journey mapping (CJM) showcases his commitment to remaining at the forefront of marketing innovations.
Skills and Expertise
In addition to his academic credentials, Roman’s proficiencies span a wide range of analytical and marketing tools. He is well-versed in several analytics platforms, including 1C and various end-to-end analytics systems, as well as digital marketing tools like Comagic and strategic dashboards in Excel. Moreover, Roman employs ABC analysis to enhance business decision-making processes and target audience determination effectively.
Passionate about the integration of data and creativity, Roman advocates for a balanced approach to marketing strategies, advocating that decisions should be informed by data while being infused with innovative thinking. His objective is to drive business growth aggressively, ensuring that both marketing tactics and product offerings are precisely aligned with consumer needs.
Roman's skill set also encompasses neuromarketing principles, positioning strategies, and a keen understanding of consumer segments. This comprehensive knowledge enables him to create impactful and tailor-fit marketing strategies that resonate with target audiences across various platforms.
Achievements
- Graduated with honors from the Higher School of Economics in the Master in Marketing program with a GPA of 9 out of 10.
- Achieved the maximum score (10) for the defense of his diploma.
- Successfully managed private label brands across multiple categories in both Russian and European markets.
- Developed keen expertise in digital marketing, demonstrating proficiency in popular analytical tools and methodologies.
Contact Information
For inquiries or networking opportunities, you can reach Roman at roman.vikulov92@yandex.ru.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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