Roman Tkachenko is a business optimization expert with a focus on digital and offline marketing campaign performance analysis, pipeline results, and budget management. He has four years of experience in digital strategy, with a comprehensive understanding of B2B and B2C campaign measurement strategies. Tkachenko earned master's and bachelor's degrees in economics from the National University of Kyiv-Mohyla Academy and completed Harvard Business School Online's Certificate in Management Essentials. Additionally, he studied User Experience (UX) Design at General Assembly.

Tkachenko has worked with prestigious organizations such as L'Oréal, JTI (Japan Tobacco International), Magento Commerce, and Vidahouse Holdings as a Junior Product Manager, Communication at Point-of-Sale Specialist, Marketing Operations Analyst, and a freelance UX designer. His expertise revolves around business optimization, marketing campaign analysis, user experience (UX) design, and digital strategy.