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Romain Cornu
Growth Advisor - Teacher @GrowthMakers - Outbound Sales Specialist - Growth Hacking - B2B
Professional Background
Romain Cornu is a dynamic and results-oriented professional with a robust background in driving growth through effective B2B sales and marketing strategies. His professional journey has seen him cultivate a unique skill set, focusing on the development and implementation of the AARRR framework, which emphasizes Acquisition, Activation, Retention, Referral, and Revenue. Romain is known for his ability to foster strong relationships with sales and marketing teams, leveraging a positive mindset and an innate team spirit to enhance collaboration and productivity.
Currently serving as the Head of Growth at Clovis, Romain is dedicated to creating and maintaining a predictable growth environment through the establishment of a powerful sales machine. His commitment to facilitating a synergy between marketing and sales teams underscores his belief that effective marketing can significantly improve lead generation and conversion rates, while a dedicated sales team ensures customer satisfaction and retention. His overarching goal is to provide sales teams with high-qualified leads that fuel the sales process from acquisition to generating revenue.
Romain’s previous experience spans several key roles within the sales and marketing landscape, including serving as the CEO of Oysterz, where he honed his leadership skills and developed strategic initiatives to drive business success. As a Growth Advisor at MerciApp and the Head of Marketing at Datananas, he accrued valuable insights into the intricacies of marketing strategies that impact sales outcomes directly, allowing him to bridge the gap between attraction and conversion seamlessly.
Education and Achievements
Romain's academic background is impressive and diverse, equipping him with a strong foundation to excel in the commercial sector. He completed his studies in BTS, AGTL at EFHT in Paris, which laid the groundwork for his understanding of business functionalities and marketing strategies. Romain further expanded his expertise by obtaining a Licence Pro in Techniques de Commercialisation, focusing on areas like affairs, management, marketing, and supporting services at IUT in La Rochelle.
At ITECOM ART DESIGN, Romain refined his skills to incorporate the creative aspects that often play a vital role in marketing and branding strategies. Additionally, he completed his BAC in Sciences et Technologies de la Gestion with a specialization in Marketing at the Institution Jeanne d'Arc in Colombes, affirming his passion for the fields of management and marketing disciplines.
Romain’s blend of formal education and hands-on experience has positioned him as a leader in growth and marketing, emphasizing the importance of developing strategies that resonate with both potential customers and clients, which ultimately leads to sustained business growth.
Notable Achievements
Throughout his career, Romain has been integral to several accomplishments that highlight his skills and dedication.
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Growth Leadership: As the Head of Growth at Clovis, he has successfully implemented strategies that have led to significant business expansion and market penetration, demonstrating his capability in driving effective growth initiatives.
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Market Insights: His role at Datananas as Head of Marketing allowed him to delve deep into market trends and consumer behavior, leading to the successful alignment of marketing strategies with sales objectives.
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Education and Mentorship: Romain has a passion for teaching and mentoring, reflected in his past position as an Outbound Teacher at GrowthMakers, where he imparted valuable knowledge to the next generation of growth professionals.
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Investment Acumen: His time as an Investor at MerciApp showcases his broader understanding of business dynamics, giving him a well-rounded perspective that augments his ability to strategize for growth.
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Early Career Success: Romain’s initial role as a Webmarketer Junior at Charentes Tourisme highlights his foundational skills in digital marketing and e-tourism, both essential in today’s digital landscape.
Career Philosophy
Romain Cornu firmly believes that effective growth is rooted in collaboration within teams, leveraging each member's strengths to drive business objectives. His approach combines data-driven methods with a people-centric philosophy, ensuring not only that the sales process is solid and high-qualified leads are evident, but also that each team member feels valued and empowered to contribute towards the team's success.
Future Aspirations
Looking ahead, Romain is committed to furthering his impact within the sales and marketing landscape by continuing to optimize growth processes and advocating for innovative marketing techniques that resonate with target audiences. He remains focused on his passion for professional development, continually seeking ways to evolve and elevate the sales processes in an ever-changing business environment.
In summary, Romain Cornu's professional journey is marked by a series of impactful roles that reflect his dedication to fostering predictable growth through effective B2B sales and marketing strategies. With a strong educational background and a wealth of experience, Romain is a valuable asset in any sales growth environment, consistently striving towards success and excellence.
tags':['B2B Sales','Marketing Strategy','Growth Leadership','Lead Generation','Team Collaboration','Sales Process Optimization','Digital Marketing','Customer Success','Business Development','Predictable Growth'],
questions':['How did Romain Cornu develop his expertise in B2B sales and marketing?', 'What strategies does Romain Cornu employ to implement AARRR processes effectively?', 'Can you share examples of successful growth initiatives led by Romain Cornu in his role at Clovis?', 'In what ways has Romain Cornu influenced the marketing efforts at his previous organizations?', 'How does Romain Cornu cultivate a positive mindset within sales and marketing teams to enhance productivity?'],
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