Rollo McIntyre

Rollo McIntyre is the Global Head of Innovation - Qualitative at Ipsos UU, a leading market research and consulting company.1 Based in the London Area, United Kingdom, McIntyre holds a prominent position in the field of qualitative research and innovation.1

Professional Background

At Ipsos UU, McIntyre plays a crucial role in driving innovation within the qualitative research domain. His expertise extends to various aspects of market research, including:

• AI and Human Connection: McIntyre has been involved in pioneering studies exploring the interplay between AI and human moderators in research contexts.2
• Insight Generation: He has contributed to discussions on balancing agility with depth in qualitative research, introducing concepts like the "Minimum Viable Insight".6

Industry Engagement

McIntyre is actively involved in industry events and discussions:

• He has participated in the ESOMAR Congress 2024, showcasing his involvement in cutting-edge market research practices.3
• As a thought leader, McIntyre has been featured in Ipsos UU's podcast "Insight Out," where he has shared insights on various topics related to qualitative research and innovation.45

Network and Influence

With over 500 connections on LinkedIn, McIntyre has established a significant professional network in the market research industry.1 His role as Global Head of Innovation places him at the forefront of developing new methodologies and approaches in qualitative research for Ipsos UU.

Rollo McIntyre's contributions to the field of qualitative research and his leadership in innovation at Ipsos UU make him a notable figure in the market research industry, particularly in the realm of qualitative insights and technological advancements in research methodologies.