University of Tennessee, Knoxville

Carson-Newman University

Collège du Léman

Creative Director at HiQ

Lead, manage and execute projects involving Product Teams at AdzSpec, often connected to a technology component. Advise customers and management on product communications, positioning, branding, and other issues related to marketing. Lead initiatives across functions together with business function stakeholders. Coordinate for alignment on dependencies and timelines. Develop a thorough understanding of business processes and technical challenges Catalyze cooperation for business transformations, change management, comprehensive service design deliveries, and new business development.

Independent

Senior Consultant

Facilitated forward-leaning business transformations, brand repositioning work, comprehensive service design deliveries, and new business development. Bridged business objectives with key takeaways for effective communications. Managed Innovation Lab at head office. Supported design and development teams to capture insights and priorities, and manage change processes.

Managed a range of high impact, agency-led work for customers in retail, IT, banking, F&B industry and more. Led creative teams in Sweden and UK on strategic assignments to build trust and engagement, gaining insights to design content for apps, websites, and activation efforts for DHL, Ericsson, KPMG. Produced design systems with creative teams for Nordic Gym. Composed strategies and written copy for Besedo content moderation tool Sentinel. Led in-store signage rebrand and marketing campaigns for 7-Eleven in Sweden.

Consultant

Relocated to Sweden to provide creative direction for industry-leading team assignments within Telecom, Pharma, Banking, and IT. Managed creative output on strategic deliveries, from onboarding customers for the rollout of Internet Banking at a major bank in Sweden to branded communications for the merger of Astra and Zeneca, as well as SEB, NCC, Ericsson, Investor, Electrolux, and SKF.

Kreab

Managed strategic communications projects at corporate HQ. Led collaborations with in-house creative team of designers, speech writers, video editors, technical staff. Oversaw alignment of content and budgets for external and internal communication initiatives. Devised employee training module to onboard the companywide interoffice phone system with Siemens. First to digitalize the Coca-Cola pin-trading experience for fans at the Olympic Games. Appointed to produce IR pitch that led to a successful investment round for a major bottler.

The Coca-Cola Company

Project Manager

Designed experiences for consumer products games at multimedia publishing unit of IBM. Studio collaborations for interactive games focused on edutainment with content development companies including McGraw-Hill, Twentieth Century Fox, Playboy, Turner, Warner Brothers, The Biosphere.

Roland Williams