Roland Reaves

Roland Reaves is a senior brand manager at Procter & Gamble, specializing in Multicultural Business Acceleration.4 He is a 2014 graduate of North Carolina Central University (NCCU), where he majored in business administration.1

Career Progression

Reaves has had an impressive career trajectory in marketing and brand management:

1. After graduation, he completed internships at notable organizations like Turner Broadcasting System Inc., McKinney, and Macy's.1
2. He then worked at BET for six years, managing marketing and sponsorship activities for the BET Experience Music Festival.1
3. In 2020, he joined Procter & Gamble as a senior brand manager for entertainment content and strategy.13
4. Recently, he transitioned to his current role as Sr. Brand Manager, Multicultural Business Acceleration at P&G.4

Professional Responsibilities

In his previous role at P&G, Reaves was responsible for:

• Managing entertainment content, product placement, and partnerships for various P&G brands.1
• Connecting with colleagues representing different P&G brands to understand their objectives and target audiences.1
• Evaluating entertainment opportunities and making recommendations across P&G's 10 categories.1

Personal Attributes

Reaves describes himself as relentless, strong-minded, and ambitious.1 He is motivated by the opportunity to change perspectives, education, and address the wealth gap within the Black community.1 His father, a lawyer, has significantly influenced his outlook on life and appreciation for entrepreneurship.1

Education and Extracurricular Activities

While at NCCU, Reaves was actively involved in campus life:

• Participated in the Sound Machine and Student Activities Board.1
• Member of Alpha Phi Alpha Fraternity Inc.1
• Started two businesses: Sophisticated Genius (clothing brand) and First Class Lifestyle (event planning).1

Personal Interests and Social Media

• Enjoys mentoring NCCU students and event planning.1
• Organizes events for young alumni during NCCU Homecoming festivities.1
• Can be found on social media under the handle @PictureMeRoland on Instagram and Twitter.1

Roland Reaves' LinkedIn profile can be found under the username "rolandreaves".24