Roland Broughton

Roland Broughton is a Global Marketing Director at APM Monaco, based in Hong Kong. He has over two decades of experience in marketing, particularly focused on driving strategic growth and digital transformation for multinational companies across the Asia-Pacific region. His expertise encompasses three main areas:

• Data-Driven Strategy: Broughton is skilled in developing strategies based on data analytics that enhance performance and expand client portfolios.
• Digital Ecosystem Mastery: He has a strong background in optimizing digital ecosystems, including implementing advertising technology solutions and establishing partnerships with major companies like Tencent.
• Relationship Management: Broughton excels in building strong relationships with brand and agency teams, fostering client loyalty, and leading high-performing teams to achieve digital excellence.1

Career Highlights

• Current Role: Global Marketing Director at APM Monaco (March 2024 - Present).
• Previous Positions:
  • Chief Client Officer at Dentsu International (August 2022 - January 2024).
  • China Group Marketing Director at Richemont (May 2021 - January 2022).
  • Digital Director for LVMH Watches & Jewelry in Greater China (November 2017 - July 2019) where he led digital transformation strategies for luxury watch brands.1

Education

Broughton holds a Bachelor of Arts with honors in East Asian Studies and Political Science from Macalester College (1996-2000) and attended Christ's College, Canterbury (1993-1995) for his earlier education.1

His career reflects a robust commitment to leveraging digital marketing strategies to enhance brand visibility and market performance, particularly within the luxury sector.