Rohit Gupta

Rohit Gupta, a seasoned professional with over 6 years of experience in digital marketing and 1 year focused experience in data analysis & data visualization. Currently excelling as a data analyst & BI professional at Publicis Sapient, adept at transforming raw data into actionable insights to support informed business decisions. Emphasizes data-driven marketing as a crucial skill for all organizations due to the massive data generation daily.

Possessing a comprehensive skill set honed over 6 years, Rohit's expertise includes Data Analysis, Business Intelligence, Data Modeling, Digital Advertising encompassing various facets like display, search, video, mobile, and app advertising. Proficient in Programmatic Buying tools like flashtalking, tubemogul, adpushup, DSP, and SSP. Well-versed in Digital Marketing techniques such as SEO, SMO, sales funnel, attribution modeling, behavior analysis, and utilization of Google marketing platforms like Google Analytics, Google Search Console, and Google Adwords.

Actively diversifying skills into AI, ML, and statistical modeling and analysis, progressing from the fundamentals to the development of algorithms and models leveraging R and Python libraries. Comfortable with a range of tools including Alteryx, Tableau, Datorama, Excel, Power BI, Google Studio, and Google Sheets to streamline tasks and enhance productivity.

Education-wise, Rohit Gupta holds a Master of Business Administration (MBA) specializing in Information Technology and Marketing from MBA. His professional journey includes significant roles like Senior Data Analyst at EY, Former Senior Data Analyst at Publicis Sapient, Digital Marketing Trainer at Delhi School of Internet Marketing, Expert in Digital Marketing Client Services at Bizight Solutions Pvt Ltd, and SEO-Expert at Acelerar Technologies Pvt Ltd.