Rohan Katyal

Rohan Katyal is a Product Lead at Meta, currently focused on developing the company's first subscription service, Meta Verified. He has a rich background in product management, having previously launched products in Meta's startup incubator and contributed significantly to business messaging growth across Meta's platforms, including WhatsApp, Instagram, and Messenger. His efforts led to the adoption of Click-to-WhatsApp ads by over 4 million advertisers and generated substantial revenue growth for Meta's advertising products.12

Education and Early Career

Rohan holds a Master's degree in Computer Science and Human-Computer Interaction from the Georgia Institute of Technology, and a Bachelor's degree in Computer Science from the Indraprastha Institute of Information Technology, Delhi. His career began with various roles in software engineering and product management, including positions at Yahoo and Yelp, where he notably increased the revenue from Yelp's "Request-A-Quote" feature by 25%.13

Notable Achievements

• Product Development: At Meta, Rohan has led initiatives that involve creating innovative products aimed at empowering creators through AI technologies.
• Entrepreneurship: He founded a nonprofit organization called FindAWay, which aimed to streamline fundraising for educational nonprofits by creating a restaurant loyalty program.12
• Mentorship: Rohan has also served as a mentor for product development at First Round Capital, advising emerging entrepreneurs on building effective product practices.1

Professional Philosophy

Rohan emphasizes the importance of developing conviction in product initiatives through iterative processes and customer feedback. He advocates for a hypothesis-driven approach to product development, focusing on identifying niche audiences and validating ideas before scaling.2

Overall, Rohan Katyal's career reflects a commitment to leveraging technology to create impactful products that serve both businesses and consumers effectively.