Rogier Croes

Rogier Croes has an extensive background in gamification, psychology, marketing, and media, with over 20 years of experience in these areas.

He is the founder of a company specializing in touchscreen marketing, which enhances the customer journey across various platforms.

By incorporating gamification elements, such as allowing customers to win discounts rather than just providing them, Rogier's approach has shown to boost sales by 20% and create memorable and fun experiences.

His company, www.touchscreen-marketing.com, focuses on creating social behavior through touchscreen interactions in stores, encouraging other customers to engage and participate.

Rogier excels in building positive emotional connections between customers and brands, leading to increased customer loyalty, word-of-mouth promotion, higher return rates, and improved sales.

Additionally, his use of data enables the creation of more personalized and relevant customer experiences, with the option to collect and analyze data for further insights.

In his previous roles, Rogier has held leadership positions such as Chief Digital Officer, CEO, Managing Director, and Head of Search at various prominent organizations within the marketing and media industry.