Roger Yu

Roger Yu is a seasoned professional with over 7 years of experience in enterprise sales, sales management, and sales coaching, having trained and coached 2,000+ salespeople and managers across multiple countries.

As the Co-Founder of SAM.Coach, Roger's mission is to empower salespeople and sales leaders to enhance deal qualification and coaching skills in real time, leading to increased revenue, time efficiency, and overall life satisfaction.

Through SAM, individuals can improve deal qualification by focusing on high-potential deals and avoid wasting time on unqualified prospects, while sales leaders can gain confidence in sales forecasts and effectively coach their reps to save deals and enhance team performance.

Roger's educational background includes studies in tech startups at Y Combinator, Economics and Computer Science at Macquarie University, and Cisco CCNA certification from TAFE NSW.

With a rich history of roles such as Sales Director at IBM, Regional Sales Manager at Crest Solutions, and Business Development Manager at Hansen Technologies, Roger brings a wealth of diverse experience to his current venture at SAM.Coach.

Follow SAM on LinkedIn for valuable daily sales qualification tips and stay tuned for Roger's insights on improving sales processes and achieving success in enterprise sales.