Roger Pimentel

Roger Pimentel is the Vice President of Marketing at Boncom, a full-service advertising agency specializing in elevating beliefs and shaping behaviors.2 He has a diverse background in marketing, product management, and web development.

Professional Experience

Roger's career includes several notable positions:

• VP of Marketing at Boncom (current role)1
• Previously held roles at Amazon as Sr. Product Manager for Alexa Shopping
• Former Director of Marketing at Lymabean
• Worked as a Frontend Developer at Terralever1
• Held internships at Crispin Porter + Bogusky and Grey San Francisco1

Education

• Studied at Arizona State University's W. P. Carey School of Business, graduating with a 4.0 GPA
• Also studied advertising at Brigham Young University

Skills and Expertise

Roger has experience working with major brands such as Amazon, Burger King, Red Bull, Nike Running, Sprite, Volkswagen, and Coke Zero. His expertise spans various areas including:

• Product management
• Marketing strategy
• Web development
• Design

Personal Interests

Interestingly, Roger has a background in competitive yo-yoing, having placed 11th in the World Yo-Yo Championships.

Recent Initiatives

At Boncom, Roger has been involved in implementing ElevateHER principles, focusing on gender pay equity and creating a more equitable workplace.2 He has helped lead the company in developing transparent pay structures and supporting diversity initiatives.2

Roger Pimentel's LinkedIn username is indeed rogerpimentel.1