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Roger Mader
Helping big companies act small, and small companies get big.
Roger Mader is a seasoned business executive and strategic marketing visionary with a diverse and accomplished career spanning several decades. Here are key details about his professional background and current role:
Current Position
Roger Mader currently serves as the Chief Client Officer at Myra Media, a position he has held since August 2023.3 In this role, he focuses on connecting companies and customers through creativity.3
Career Highlights
Previous Leadership Roles::
- Managing Partner at AMPERSAND.vc (October 2011 - Present)3
- Global Chief Marketing Officer at Subway, where he led the brand renovation and helped guide the company's return to growth1
- CEO of Ampersand, an innovation consultancy he founded2
Consulting Experience::
- Co-founder of VIA International, bringing multichannel marketing to major technology companies1
- Strategy leader for Ernst & Young1
- Executive roles at Accenture in the US and UK3
Academic Involvement
Roger Mader is actively engaged in academia:
- Professor in the Faculty of Management, Corporate Residency MBA program at Dalhousie University (September 2022 - Present)3
- Senior Faculty in the MFA Interaction Design program at the School of Visual Arts in Manhattan13
Achievements and Expertise
- Author of "Purposeful Enterprise: Design Your Organization to Change the World"1
- Recipient of the Silver Apple lifetime achievement award from the Marketing Club of New York in November 20231
- Specializes in strategic marketing, innovation, and customer-centric approaches2
- Extensive experience working with major companies such as HP, PayPal, Amazon, and various airlines, financial services, technology, and healthcare firms1
Personal
Roger relocated from Manhattan to his family home in Mader's Cove to bring his expertise in strategic marketing and innovation to the Maritimes.1
Roger Mader's career demonstrates a strong focus on innovation, customer-centric strategies, and bridging the gap between large corporations and agile startups. His diverse experience in consulting, academia, and executive roles has positioned him as a respected figure in the fields of marketing, innovation, and customer success.
