Roger Gierhart

Roger Gierhart is a seasoned executive at Trek Bicycle, currently serving as the Vice President of Ascend, a retail management software system that helps independent retailers optimize their operations. He has been with Trek since 2004 and has significantly contributed to various aspects of the business, including marketing, distribution, logistics, and inventory management.123

Professional Background

• Position: Vice President at Trek Bicycle (April 2004 - Present)
• Responsibilities:
  • Overseeing global brand and product marketing.
  • Managing racing programs involving 83 athletes and multiple World Tour events.
  • Handling inventory management and demand planning.
  • Supervising distribution through owned and managed distribution centers as well as third-party logistics partnerships.
  • Ensuring compliance with global trade regulations.34

Before joining Trek, Gierhart worked at Kraft Foods for over 15 years, where he held various finance-related roles, eventually becoming the Director of Operations Finance for several divisions, including Oscar Mayer.3 His educational background includes a degree from the University of Wisconsin-Madison School of Business.3

Gierhart's leadership is viewed as a strategic investment in enhancing the future of global bike retail, particularly through the development of Ascend, which aims to integrate various business tools for retailers.12