Roger Baran

Roger Baran is a seasoned advertising professional who started his career as a marketing executive and later transitioned into a successful creative role where he excelled at solving communication problems.

Throughout his career, Roger has collaborated with numerous global brands, such as Rexona/Degree, Axe, Coca-Cola, Kellogg's, Chase Bank, Jack Daniel's, GMC, Blockbuster, Honda, Sharp, Brahma, Beck's, and Stella Artois, showcasing his creativity across various mediums including internet, TV, radio, print ads, branded content, books, websites, games, and magazines.

With a background in copywriting and a keen business acumen, Roger is known for his strong conceptual writing skills and his ability to present compelling campaigns that resonate with audiences.

Roger Baran holds a diverse educational background with a specialty in copywriting from Miami Ad School, screenplay writing from New York University, and degrees in Business Administration and Advertising from Universidade de São Paulo and Pontifícia Universidade Católica de São Paulo, respectively.

Over the years, Roger has held prominent roles in renowned organizations, serving as VP and Executive Creative Director at the community, Executive Creative Director and Head of Innovation at Goodby Silverstein & Partners, Associate Creative Director at Razorfish, Freelance Senior Copywriter/ACD at The Factory Communication & Design, Mentor/Teacher at Miami Ad School NY, Senior Copywriter at Lowe New York, Senior Copywriter at Leo Burnett, Copywriter at DM9DDB - Sao Paulo, and Marketing Executive at Ultragaz.