Wisconsin School of Business

Tecnológico de Monterrey

Harvard Business School

Sales Director  -  Operations Director  -  Sales Strategy  -  Consulting  - 

Transformed operations at Universidad Americana del Noreste, exceeding budget expectations by double digits and achieving a 1% portfolio delinquency rate through the establishment of a debt collection department.

Spearheaded initiatives that significantly improved student success, including a 15% increase in enrollment, a 5% reduction in dropout rate, and a 30% enhancement in student engagement via cultural and sports programs.

Leveraged technology to streamline processes: Implemented a CRM system that boosted lead conversion by 30% and led a digital marketing campaign that increased website traffic by 20%.

Lottus Education

Operations Director

Successfully managed student enrollment operations across 13 campuses, achieving a 12% sales increase by implementing a "home office sales methodology."

Demonstrated exceptional adaptability by pivoting academic operations to online platforms, ensuring educational continuity and boosting student satisfaction and retention by 15%.

Forged strategic alliances that contributed to a 15% sales growth and implemented the Medallia platform, resulting in a significant improvement (over 20%) in Net Promoter Score (NPS).

TALISIS

Operations Director (Northern part  of Mexico)

Led a real estate sales force to a remarkable 20% sales improvement by developing impactful marketing strategies and implementing effective compensation packages.
Reduced sales force rotation by a substantial 40%, fostering a more stable and productive sales environment.

Visa Desarrollos

Sales Director

Sales Director for Mexico's Western/Pacific region. 

Leading the sales force, opening new markets. Managing a product portfolio of 30,000+ items.

Substantially increased market penetration in emerging markets (Sonora and Sinaloa).

Achieved a healthier margin by 15% implementing key strategies while adding value to our customers.

Uline

Design and coordinate the commercial and promotional strategies for Organized and Traditional Channels for Mission Tortillas and Tostadas.

In charge of the distribution and logistics for the organized and traditional channel.

Responsible for Sales & Marketing, developing customers, brands and people.

Implemented pack-price, innovation, go to market, channel differentiation and sourcing strategies.

Responsible for key accounts negotiating promotions, marketing and price strategies impacting our profits in the modern trade channel by 35% in 2013, and by 15% in 2014.

In charge of the redseign of the commercial distribution operation, by focusing on more profitable routes, clients and product mixes.

We downsized the return (decrease) by 75% wich impacted our contribution positively by 35%.

Increased market share for the wheat tortilla by 30% and fried tostada from 45% to a 70%, this by implementing pricing, and execution strategies that optimized our operation.

Implemented an incentives program for the sales force, which is focused on a win/win situation for them and the company.This effort impacted our company in a 40% increase in sales and a 55% increase in profits. 

We decreased our distribution fleet fuel expenses by 23% by implementing control and follow up strategies with our sales team.

Manage all staff reporting to the position so as to effectively hire, recruit, train, evaluate, motivate, delegate and monitor their activities.

GRUMA Mission Foods Mexico

Senior Regional Sales Director

Responsible for the Marketing budget and its operation.
Designed commercial strategies for the Agroinsa brand which led to increasing our market share from 12% to 47%. We accomplished that by implementing operative strategies with our distributors.

Designed incentives program for the sales force focused on market penetration and profitable product mix, which led to an increase of sales of 25% over a years course.

We developed a third party production plants all over the country going from 2 plants to 11 plants in one year.

National Sales Marketing Manager

Responsible for Sales & Marketing for the three GRUMA brands: Maseca, Selecta and Mission tortillas.

Led a sales team of +50.

In charge of the organized trade channel.

Key account manager for HEB, Soriana, Walmart.

Rogelio Garza Moreno