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Rogelio Blanco
Director General en LLYC México.
Professional Background
Rogelio Blanco is an accomplished expert in corporate communication, financial communication, internal communication, and reputation management. His extensive career spans several decades during which he has honed his skills in crisis management, media training, and developing compelling narratives that enhance brand reputation. As the General Director at Llorente & Cuenca, Rogelio has led teams to strategically navigate complex communication landscapes, ensuring that organizations not only survive but thrive during challenging times. With a proven track record, he has effectively interacted with high-profile executives and engaged with opinion leaders to bolster public perception and deliver impactful communication strategies.
Rogelio’s background includes significant leadership roles with Llorente & Cuenca, where he was previously the Senior Director of Corporate Communications and held multiple positions within the organization, including Director of Corporate Communication and Director of the Mexico office. Before joining Llorente & Cuenca, he made significant contributions as the Director General at Extrategia, where he oversaw strategic planning and new business initiatives. His tenure at Mileniumgroup - The Reputation Management Agency further solidified his expertise, allowing him to focus on reputation management and corporate communication, emphasizing the importance of effective messaging in today’s media-rich environment.
He has also contributed to the academic community as a professor of ethics and communication in the Master’s program in Institutional Communication at Universidad Panamericana. There, he shared his wealth of knowledge and practical experience with future communication professionals, equipping them with the tools necessary to navigate the intricate world of corporate messaging and public relations.
Education and Achievements
Rogelio Blanco earned his educational credentials from esteemed institutions, including the Instituto Tecnológico Autónomo de México, recognized for fostering business acumen, and the Universidad del Valle de México, where he specialized in Marketing. His educational background has underpinned his professional endeavors, providing essential insights into marketing principles and corporate dynamics that are crucial for effective communication strategies.
His expertise covers various specialties, making him a sought-after media trainer and crisis management consultant. Rogelio has mastered quantitative and qualitative measurement methodologies applicable to communication, allowing clients to evaluate and optimize their messaging efforts. He has played a pivotal role in crisis prevention, management, and recovery, equipping organizations with the skills necessary to handle adverse situations effectively while maintaining their reputation. His ability to train spokespersons on effective communication techniques ensures that messages resonate well with audiences, bolstering the organization’s image.
Notable Achievements
Throughout his career, Rogelio has achieved considerable success in various capacities. His role in managing corporate communications at high-tier organizations has been instrumental in establishing a sound reputation management framework that many look to as a benchmark in the industry. His strategic vision and leadership have transformed communication practices within these organizations, driving staff engagement and aligning messaging with corporate goals.
Rogelio's adeptness in fostering relationships with executive-level clients and opinion leaders has allowed him to generate narratives that positively impact brand perception and client loyalty. His contributions are evident in the successful management of multiple high-stakes projects that required delicate handling of communications during crises. By establishing trust and credibility, he has helped organizations navigate through turbulent waters, positioning them for future success.
In addition, Rogelio's collaboration with renowned publications such as El Semanario showcases his versatility and influence in the field of communication. His insights on corporate communication, reputation management, and crisis handling have resonated within the industry, making him a thought leader and respected voice in professional circles. Rogelio is dedicated to continual learning and sharing insights with emerging communicators, making an indelible mark on both the corporate world and the academic realm.
In summary, Rogelio Blanco's multifaceted career reflects his unfaltering dedication to excellence in corporate communication, reputation management, and crisis resolution. His strategic insight and extensive experience have established him as a preeminent figure in the public relations landscape, known for his ability to drive impactful communication strategies that yield tangible results.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.