Rodrigo Martinez

Rodrigo Martinez is the Founder and CEO of Kolors, a Mexico-based startup that is transforming intercity bus travel in Latin America.12 Here are some key details about his background and career:

Professional Experience

Kolors:

• Founded Kolors in November 2019 and currently serves as CEO1
• The company provides a high-quality, comfortable, and reliable coach bus experience for inter-city travel across Mexico3
• Kolors uses an asset-light model, partnering with small and medium-sized bus operators while handling technology, customer experience, and operations2

Previous Roles:

• CEO of Busolinea from 2015 to 20191
• Founder & CEO/Chief Product Officer of WePow from 2011 to 20151
• Founder & CEO of Inovaz from 2008 to 20101

Education

• MSc in Technology Entrepreneurship from London Business School and UCL (2007-2009)1
• BSc in Computer Science from Kingston University (2001-2004)1

Achievements

• Named one of the Top 10 Innovators under 35 by MIT Technology Review Magazine (Mexico Edition) in 20121

Kolors' Recent Developments

In September 2023, Kolors acquired Urbvan, a B2B van pooling provider, for $12 million. This acquisition allows Kolors to expand its services to include corporate bus travel within cities, complementing its existing intercity bus network.4

Rodrigo Martinez describes Kolors as "if Uber and Southwest Airlines had a baby," highlighting the company's innovative approach to modernizing bus travel in Latin America.4