Rodrigo Abad

Rodrigo Abad is a seasoned PR practitioner with over 20 years of experience in corporate communications, having worked in communication consultancy firms like V&A, Edelman, and Weber Shandwick, as well as in-house at companies such as Air France, Burger King Worldwide, and Merck.

His expertise spans across issues & crisis management in various sectors including health, food & beverage, chemical, energy, financial, and new technologies. Rodrigo has extensive experience in managing pan-European media outlets like the Wall Street Journal Europe, Financial Times, Bloomberg, and Reuters.

With a deep understanding of social media 2.0 platforms like Facebook, Twitter, and YouTube, Rodrigo is adept at utilizing tools like Firebell and leveraging social media in the health sector through blogs, Twitter, and LinkedIn.

His skills also include team management and talent identification, enabling him to create high-performing and efficient teams in short time frames. Rodrigo Abad has a strong educational background, holding degrees and certifications from prestigious institutions like Universidad Loyola, Universidad San Pablo-CEU, EADA Business School, Universidad de Navarra, Instituto de Empresa, IPAG, and Universidad Complutense de Madrid.

Throughout his career, Rodrigo has held various key roles including Head of Newsroom Management, Head of Communications, EMEA Healthcare, Head of Communications Merck Spain, Communications Manager at Merck Group, Head of Communications & Public Affairs - EMEA at Burger King Worldwide, Corporate & PA practice Director at Weber Shandwick, Corporate Director at Edelman, and Account Director at Villafañe & Asociados. He also started his career as a Trainee at Air France and Publicis.