Suggestions
Rodger Bailey
Creating Revenues Through Strategic Partnerships
Professional Background
Rodger Bailey is a highly skilled Sales, Marketing, and Business Development Executive with over 20 years of comprehensive experience across diverse industries, including consumer products, sports, and entertainment. His extensive background showcases his capability as a strategic leader who effectively drives business goals while fostering high-performance teams. With a strong emphasis on Strategic Marketing and Sales Programs, Rodger's approach focuses on targeting the consumer and integrating various marketing strategies including co-marketing, grassroots initiatives, and mass media outreach.
Throughout his illustrious career, Rodger has made significant strides in sponsorship sales, brand management, advertising, media relations, licensing, and special event planning. His dynamic skill set not only includes launching innovative products but also representing world-class athletes and raising millions in sponsorship dollars for numerous programs, properties, and charitable organizations. His entrepreneurial spirit is evident as he has owned, produced, televised, and managed countless professional and amateur events throughout the country, all while achieving high-impact results.
Education and Achievements
Rodger's academic credentials further bolster his professional expertise. He holds a Master of Science degree in Sport Marketing and Management from St. Thomas University, along with a Bachelor of Science in Business from West Chester University of Pennsylvania. His educational background provides a solid foundation for his successful career, enabling him to understand both the theoretical and practical aspects of sales, marketing, and business development.
Rodger's career is highlighted by numerous achievements that underscore his ability to exceed expectations. In his last sales and marketing role, he surpassed inaugural year sales goals by an impressive 50%, generating $5 million in revenue. Additionally, Rodger successfully increased lead generation by an astonishing 250% by leveraging industry trade shows, grassroots events, branding initiatives, web design advancements, and both print and online campaign strategies.
His leadership is further emphasized through his experience in prominent positions within reputable organizations. As the Regional Director of Business Development at Simon Property Group, Rodger managed a P/L exceeding $7 million for his region, while also contributing to an additional $18 million for Mills properties. His success is not only within structured corporate environments but also in innovative settings where he served as the Chief Marketing Officer at Beneplay and as a managing partner at Please & Thank You.
Rodger gained notable recognition when he appeared on the CW Network's "HATCHED," a reality television series that highlights driven entrepreneurs. Competing in the retail category, he emerged victorious, securing the opportunity to partner with Sam's Club for nationwide product distribution, a testament to his entrepreneurial acumen and marketing skills.
Achievements
Throughout his career, Rodger Bailey has accomplished a multitude of milestones that speak volumes about his talent and dedication:
- Surpassed inaugural year sales goals by 50%, leading to a $5 million revenue achievement.
- Increased lead generation by a remarkable 250% through multifaceted marketing approaches.
- Successfully managed national and regional sales promotion for Simon Malls, resulting in a P/L over $7 million and an additional $18 million for Mills properties.
- Won the retail category on the CW Network's "HATCHED," gaining significant exposure and facilitating a partnership with Sam’s Club for widespread product distribution.
With a proven track record of building, motivating, and leading high-performance teams, Rodger is well-versed in forming and sustaining professional relationships that drive business success. His strategic vision, support for innovative initiatives, and ability to navigate dynamic market landscapes enhance his profile as a top executive in sales, marketing, and business development. For executive opportunities in these realms, Rodger is readily available and is eager to connect with like-minded professionals or organizations seeking to elevate their strategic marketing and sales initiatives.