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Rod Manley
Chief Marketing Officer at Burberry
Rod Manley is the Chief Marketing Officer (CMO) of Burberry, a position he has held since January 2019. He joined the luxury fashion brand after serving as the Executive Vice President at Calvin Klein in New York. During his tenure at Burberry, Manley collaborated with both former creative director Riccardo Tisci and current chief creative officer Daniel Lee.123
As CMO, Manley was responsible for overseeing all marketing, communications, and creative media teams, playing a crucial role in shaping Burberry's brand strategy during a challenging period for the luxury market. However, he is set to depart from Burberry at the end of 2024 after nearly six years in the role. His exit comes amid significant shifts within the company, including a notable decline in sales and a recent leadership change.123
Manley's departure is part of a broader strategy as Burberry seeks to rejuvenate its brand image and improve its market position following a drop in retail revenue and share prices.2