Rod Bates

Rod Bates is a seasoned executive leader with a rich background in various industries, specializing in driving business outcomes and fostering transformation through leveraging data-driven decision support, advanced analytics, and strategic data management.

He pursued his education in Business Analytics and Statistics, earning a Master of Science degree from Haslam College of Business at the University of Tennessee, and in Mathematics, holding both a Bachelor's and a Master's degree from the University of Mississippi.

With a diverse professional journey, Rod Bates held prominent roles in reputable organizations. He served as the Chief Data and Analytics Officer at Insight Global, the Managing Director leading Consumer Markets Data & Analytics at PwC, and as the Vice President of Decision Science and Data Strategy at The Coca-Cola Company.

Prior to these roles, he contributed his expertise as the Senior Director of the Analytics Consulting Group within the Automotive Practice at Epsilon, held team leadership positions focusing on data and analytics encompassing marketing, sales, operations, and master data at FedEx, and started his career as a Statistician at Intel Corporation.