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Rocío de Castro
Head Of Communications - Grupo Fertiberia
Rocío Domínguez Ruiz de Castro is the Head of Communications at Grupo Fertiberia, a position she has held since September 2020.12 She has a background in journalism, having previously worked as a journalist for ABC de Sevilla and as a news editor for Europa Press.2 Her professional experience also includes roles as an editor and radio newscaster.2
Rocío is actively involved in promoting Grupo Fertiberia's initiatives, particularly in sustainable agriculture and environmental responsibility. She has shared updates about the company's 25th anniversary of their Coca-Cola Europacific Partners plant in La Rinconada3, and has highlighted Fertiberia's alliance with PepsiCo to reduce emissions in potato cultivation through the use of green hydrogen.4 Additionally, she has emphasized the company's efforts in developing more sustainable and responsible agriculture practices.5
One of Fertiberia's notable achievements that Rocío has promoted is the ImpactZero line, which they claim are the world's first fertilizers produced with green hydrogen.6 This initiative aligns with the company's focus on sustainability and reducing environmental impact in agriculture.