Robyn Wetzel

Owner, In Focus Events

Robyn Wetzel is the Founder and President of In Focus Events, LLC, a company based in Northbrook, Illinois, specializing in corporate meetings, event production, and internal communications. With over 20 years of experience, Wetzel has established herself as a leader in creating impactful and authentic experiences for various corporate audiences.1 3

Professional Background

In Focus Events, LLC

Role: Founder and President
Duration: Since March 2002
Focus: The company designs transformative experiences aimed at inspiring and educating internal audiences. In Focus Events emphasizes long-term partnerships with clients, particularly in the Consumer Packaged Goods (CPG) sector, to deliver integrated solutions that ensure consistency in messaging.1 2

Previous Experience

Events by HA-LO
- Role: President
- Duration: September 1988 to March 2002
- Responsibilities: Developed an event production division within HA-LO Industries, working with clients across various industries including pharmaceuticals and electronics.1

Educational Background

University of Illinois Urbana-Champaign
- Degree: Bachelor of Science in Advertising and Communications (1980 - 1984)
Northwestern University
- Degree: Master of Science in Advertising from the Medill School of Journalism (1984 - 1985).1

Key Offerings

In Focus Events provides a range of services including:

Corporate meetings and event production
Internal communications and employee training programs
Consumer immersion experiences utilizing their proprietary methodology, EmersionEQ®, which helps clients gain deep insights into consumer behavior.1 2

Wetzel's strategic approach combines creativity with business acumen, allowing her to effectively connect with clients and deliver memorable experiences that resonate with their target audiences.