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Robyn Katz
Account Director and Graphic Designer at The Flower Agency
Professional Background
Robyn Katz is a highly organized and dedicated sales professional with over five years of diverse experience in sales and an impressive eight years specifically within the specialized cannabis industry. Known for her persistent and honest approach to work, Robyn exemplifies a hard-working ethos combined with punctuality that has greatly contributed to her success in various roles. Throughout her career, she has managed to refine her skills in relationship management, account direction, and graphic design, showcasing her multifaceted talents.
Currently, Robyn serves as the Account Director at The Flower Agency, where she leverages her extensive background in sales and graphic design to enhance client relationships and drive successful campaign initiatives. Her role demands a keen eye for detail and a strategic mindset, both of which Robyn possesses in abundance. Prior to her current position, she enjoyed a fruitful tenure as a Graphic Designer at both The Flower Agency and Lightbeam, where she not only honed her design skills but also gained valuable insights into creative strategy and branding.
Robyn’s background also includes significant experience working with various organizations within the cannabis space. As an Account Executive at Growth Network Holdings and an Account Manager at Bloom Farms™, she developed strong relationships with stakeholders while effectively managing sales pipelines and accounts. Additionally, her foundational experiences as a Sales Representative at Finish Line provided her with a solid grounding in direct consumer sales and customer relationship building, which have proven advantageous throughout her career.
With a comprehensive understanding of both the sales cycle and the creative processes involved in graphic design, Robyn Katz stands out as a leader in her field, particularly within the innovative cannabis industry.
Education and Achievements
Robyn Katz earned her Bachelor of Arts (B.A.) in Graphic Design from California State University-Northridge, where she developed a strong foundation in design principles, visual communication, and creative problem-solving. This academic experience significantly informs her current work as she navigates the complexities of brand development and marketing in a visually-driven world.
Her educational background not only complements her professional skills but also fuels her passion for creativity and innovation. Through her studies, Robyn learned how to merge artistic vision with commercial objectives, a skill that continues to benefit her in the sales and marketing landscape.
In addition to her formal education, Robyn has amassed a series of noteworthy achievements throughout her career. Her ability to consistently exceed sales targets while maintaining strong client relationships is a testament to her sales acumen and strategic thinking. Furthermore, Robyn's transition from graphic design roles into account management and sales demonstrates her versatility and willingness to embrace new challenges.
Achievements
- Account Director at The Flower Agency: Currently leading client accounts, focusing on creating dynamic marketing strategies that align with the unique needs of a rapidly evolving industry.
- Sales Growth: Demonstrated a proven track record of sales growth and account management, having established long-lasting relationships with clients in both the cannabis and retail sectors.
- Creative Expertise: Holds dual proficiency in sales and graphic design, enabling her to approach projects with both a creative lens and a commercial focus.
- Team Collaboration: Experience in collaborating with diverse teams and stakeholders ensures project goals are met with precision and creativity.
Robyn Katz’s journey in the sales and cannabis industries is characterized by her unwavering commitment to excellence, her innovative approach to problem-solving, and her ability to foster meaningful relationships that drive business success. She continues to be an influential voice in the cannabis market and a valued contributor to any team she joins.
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