Robyn Burkinshaw

Robyn Burkinshaw is the Founder and CEO of BlytzPay, a financial technology startup that provides mobile payment solutions.12 With over seven years of experience in the FinTech industry, she has established herself as a prominent figure in the field.1

Professional Background

Robyn's career in finance began during the 2008 financial crisis when she worked in mortgage lending.4 After the market crash, she was recruited by a law firm dealing with distressed consumers, which gave her insight into the challenges faced by middle-class Americans during economic downturns.4

Prior to founding BlytzPay, Robyn held executive positions at other companies:

• CEO of Advanta Business Solutions
• Chief Executive Officer of Orange Marketing Group, LLC2

BlytzPay

Robyn founded BlytzPay in late 2016 to early 2017.4 The company offers a mobile-first software solution that enables businesses to:

1. Invoice customers
2. Collect payments
3. Communicate with customers via text message1

The idea for BlytzPay came from Robyn's desire to simplify bill payments and improve communication between businesses and consumers.4 The platform allows customers to receive and pay bills directly through text messages, eliminating the need for traditional paper bills or app downloads.5

Mission and Vision

Robyn is passionate about creating solutions that promote financial inclusion and simplify the payment process for all consumers.1 She aims to:

• Bring inclusion to underserved populations
• Add transparency and efficiency for businesses
• Make payments convenient, simple, and secure14

Challenges and Achievements

As a woman executive in the male-dominated FinTech industry, particularly in Utah, Robyn has faced challenges in fundraising and being taken seriously.4 However, she views these obstacles as opportunities to thrive and prove herself.4

Robyn's innovative approach to payment technology has made BlytzPay a popular choice among buy-here, pay-here dealers in the automotive industry.3 Her work has been recognized in various forums, and she is often invited to speak at industry events.15

Personal Philosophy

Robyn is driven by a desire to create simple connections and break down barriers in financial technology.5 She believes in the importance of standing up for change and making oneself heard to promote progress in the industry.4