Roby Baruch

Roby Baruch is the Chief Product Officer (CPO) at Tipalti, a fintech company specializing in payment automation solutions.12 As CPO, Baruch oversees product management, strategy, and works closely with engineering and go-to-market teams.1

Career Background

Baruch has been with Tipalti for over 10 years, demonstrating a strong commitment to the company's vision and culture.1 Prior to joining Tipalti, he held several notable positions:

• VP Product at Snoox.com, a BBDO company
• Co-founder and VP Product of Cent2Cent, a content ecommerce platform later acquired by Unicell
• Worked at 888.com, where he planned and designed their payment processing system
• Served as an Officer in the IDF technological unit "Mamram"1

Expertise and Responsibilities

As a leader in fintech product management, Baruch emphasizes the importance of deep domain expertise, particularly due to the regulatory nuances in the industry.1 His responsibilities at Tipalti include:

• Overseeing product management and strategy
• Collaborating closely with engineering and go-to-market teams
• Prioritizing product decisions using a data-driven approach
• Validating ideas with customers to address high-priority needs1

Achievements and Recognition

Baruch's leadership has contributed to Tipalti's growth and success:

• He played a key role in expanding Tipalti's focus from payments to broader invoice processing1
• Under his product leadership, Tipalti has grown to handle over $60 billion in payments annually2
• Recently, Baruch was recognized as a top Chief Product Officer in the 2024 CPO Awards, hosted by Products That Count, Capgemini, and other organizations3

Roby Baruch's expertise in fintech product management and his long-standing commitment to Tipalti have been instrumental in the company's growth and success in the payment automation industry.