Robson Del Fiol

Robson Del Fiol is a prominent figure in the field of digital marketing and entrepreneurship, currently serving as a Partner and Leader of Emerging Giants at KPMG Brazil. His expertise lies in guiding startups and businesses in navigating the complexities of digital marketing strategies and market evaluation.

Professional Background

• Current Role: Partner - Leader of Emerging Giants & Digital Marketing Strategist at KPMG Brazil.
• Experience: Robson has a rich background in mentoring startups, having previously served as a director at the Founder Institute in São Paulo. He is known for his insights on market potential and strategies for startups to thrive in competitive environments.12

Contributions and Insights

Robson emphasizes the importance of market evaluation for entrepreneurs and investors. He has articulated that understanding market dynamics is crucial for determining the value of opportunities, particularly for emerging giants—startups positioned in large niches with significant growth potential. His approach includes analyzing metrics such as Customer Acquisition Cost (CAC) and Return on Investment (ROI) to enhance business outcomes.1

Online Presence

Robson is active on LinkedIn, where he shares insights related to startups and digital marketing. His profile reflects over 500 connections, indicating a robust professional network.23 Additionally, he engages with audiences through various platforms, discussing topics related to entrepreneurship and innovation.4

Robson Del Fiol continues to influence the startup ecosystem in Brazil through his strategic leadership and commitment to fostering innovation.