Robin Rossmann

Robin Rossmann is a seasoned professional with extensive experience in the hotel industry, particularly in performance benchmarking and strategic advisory. As the Managing Director of STR, he oversees operations across EMEA, APAC, and LATAM regions, with a focus on enhancing the provision of robust performance insights to empower decision-making within the hotel sector. Prior to joining STR, Robin held a Senior Director position at Deloitte's Global Hospitality Advisory Team in London, where he spent 13 years advising prominent hotel brands, operators, investors, and lenders worldwide. His advisory expertise spans various areas such as hotel strategy, investment appraisal, market analysis, financial due diligence, and risk management. Robin's educational background includes studying CA(SA) at the South African Institute of Chartered Accountants and attending Stellenbosch University. Throughout his career, he has also held leadership roles at organizations like CoStar Group and Deloitte.