Robin Roffer

Robin Fisher Roffer is a prominent brand strategist, storyteller, and entrepreneur based in the Santa Fe, New Mexico area.1 As the Founder and CEO of Big Fish Marketing Inc., she leads an award-winning creative team that specializes in unearthing a brand's mission, vision, look, feel, and tagline.1

Professional Background

Robin has established herself as one of the world's top brand strategists, providing brand-building expertise to numerous media companies.2 Her client list includes major networks such as A&E, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT.2

Expertise and Skills

Robin's areas of expertise include:

• Brand strategy and development
• Storytelling and narrative crafting
• Marketing and advertising
• Public speaking and motivational speaking
• Creative direction and strategy
• Digital and social media marketing

She is particularly skilled in crafting compelling brand stories and sales narratives, having produced Upfront presentations for networks like AMC, BET, Bloomberg, and Fox Networks Group.2

Authorship and Speaking

Robin has authored four books on storytelling and personal brand cultivation, including:

• "Make A Name For Yourself"
• "The Fearless Fish Out of Water"
• "Your No-Fear Career"2

She is also a sought-after speaker and workshop facilitator, offering insights on brand building, storytelling, and personal reinvention.24

Current Focus

Robin's current work involves helping individuals and businesses transform their stories into compelling narratives that drive success. She emphasizes the importance of understanding one's personal mission and purpose in crafting an effective brand strategy.3 Her approach combines brand strategy with personal development, aiming to elevate executives and entrepreneurs to "rockstar stature".3

Robin Fisher Roffer continues to be an influential figure in the branding and marketing world, leveraging her extensive experience to help clients dominate their industries through effective storytelling and brand building.3