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Robin Pettersson
Senior UX Designer at Freelance. Available from June - Product design - Design systems - Web and Mobile
Professional Background
Robin Pettersson is a seasoned professional with over a decade of experience in the dynamic fields of design and user experience. His career journey has taken him through a diverse landscape of roles, allowing him to hone a versatile skill set that encompasses everything from strategic conception to the nitty-gritty of execution.
Having worked with some of the most respected agencies and companies in the industry, Robin has developed a keen sense for identifying problems and crafting effective solutions. As a Freelance Product Designer at Pew Pew Industries, he is known for his user-centric approach—putting the needs and preferences of users at the forefront of every project. His experience as a Senior UX Designer at Idean equipped him with valuable insight into strategic design and user interaction, while his role as a Service Designer at Mirum Agency allowed him to further refine his problem-solving capabilities.
Robin's career has also included significant contributions as a Concept & UX Designer at Thinkable, and as a User Experience Architect at Digitas UK. In these roles, he was responsible for bridging the gap between abstract ideas and practical execution, turning innovative concepts into actionable plans. His journey began as a Junior UX & Concept Designer at White Sheep, where he laid the foundation for his career in user experience design.
Education and Achievements
Robin's education has played a pivotal role in shaping his professional abilities. He pursued a degree in Digital Media at Hyper Island, where he immersed himself in the latest trends and technologies within the digital landscape. This program not only enhanced his technical skills but also nurtured his ability to think critically and creatively.
Additionally, Robin studied the Design of Interactive Environments at Stockholm University, further augmenting his expertise in creating engaging user experiences. His academic background equips him with a solid foundation that he draws upon in his daily work, enabling him to create impactful designs that resonate with users.
Throughout his career, Robin has engaged in a range of activities that demonstrate his passion for user experience and product design. He has facilitated workshops, conducted in-depth user research, and built prototypes that allow for iterative testing and refinement of ideas—a testament to his commitment to excellence.
Key Skills and Competencies
Robin's skill set includes but is not limited to:
- Product Design: Mastery in creating user-centered designs that speak directly to the needs and pain points of the target audience.
- UX Design: Extensive experience in user experience design, with a focus on enhancing usability and creating intuitive interaction flows.
- Strategic Direction: Proven ability to align design initiatives with broader organizational goals, ensuring that every project delivers value at multiple levels.
- Workshop Facilitation: Skilled in leading workshops that bring stakeholders together, fostering collaboration and generating innovative solutions.
- Prototyping: Proficient in building prototypes that bring concepts to life, enabling teams to visualize ideas before implementation.
- User Research: Strong background in conducting user tests, interviews, and synthesizing research findings to inform design decisions.
- Interaction Design: Specialization in creating seamless interactions that enhance the user experience, ensuring fluid navigation and engagement.
Achievements
Robin Pettersson's career is punctuated with notable achievements that highlight his capability as a designer and problem solver. His role at Pew Pew Industries allowed him to lead a transformative project that resulted in innovative product solutions that exceeded client expectations. His tenure at Idean was marked by successful collaborations that drove strategic design initiatives, allowing him to deepen his understanding of user needs in a complex market.
Robin’s ability to iterate processes based on user feedback has proven to be invaluable across all his roles. By embracing a cycle of continuous improvement, he has enhanced product functionality and user satisfaction. The design systems and component libraries he has developed throughout his career serve as a benchmark for streamlined and efficient design workflows.
Not just a team player, Robin also prioritizes mentorship, taking time to help his team members grow by sharing knowledge and insights gained from his diverse experiences. His enthusiasm for learning from others creates a collaborative and supportive environment that fosters creativity and innovation.
In addition to his professional accomplishments, Robin finds joy in celebrating wins, whether big or small, with his colleagues over a high-five or a toast of champagne. This positive and upbeat attitude adds to the collaborative culture he promotes in every workspace.
Robin Pettersson is truly a multi-faceted professional with a passion for user experience and design, embracing challenges and turning them into opportunities for deeper engagement, innovative solutions, and thriving team dynamics. His comprehensive background in design and dedication to user-centric methodologies positions him as a leader and expert in the field of product design, making him a valued asset to any organization seeking to enhance its user experience.
tags:[
User experience design
Product design
UX design
User research
Interaction design
Workshop facilitation
Prototyping
Digital media
Design of interactive environments
Mentorship
Strategic direction
Design systems
Freelance design
Problem solving
Creative thinking
Team collaboration
Continuous improvement
Location
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