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Robin Lickliter
Chief Experience Officer at Sparks
Robin Lickliter is the Chief Experience Officer (CXO) at Sparks, a prominent event marketing company. With over 20 years of experience in the events industry, Lickliter has held various roles within Sparks since joining in 2001, including Vice President of Events and Executive Producer. In her current role, she oversees the overall experience of the company, managing a team of approximately 275 people across strategy, sponsorship, event production, and execution.13
Lickliter began her career as an event manager for United Digital Artists in New York City before transitioning to advertising and then to a producer and studio manager role at Philadelphia Style Magazine. She has a Bachelor of Arts in Communication and Journalism from West Chester University of Pennsylvania and participated in the Semester at Sea program, which allowed her to visit 13 countries.123
Known for her creative vision and attention to detail, Lickliter is highly regarded in the events industry. She has been recognized for her contributions to experiential marketing and her ability to deliver high-quality events on time and within budget.13
