Robin Kovitz

Robin Kovitz is the President and CEO of Baskits Inc., one of Canada's fastest-growing companies that designs, manufactures, and delivers unique and luxurious gift baskets across Canada and the US.12 Here are some key details about her career and accomplishments:

Career Path

Robin Kovitz acquired Baskits Inc. in 2014 through a process known as "entrepreneurship through acquisition".2 Prior to this, her career included:

• Working in private equity on buyouts of mid-sized companies
• Serving as a Summer Consultant at Boston Consulting Group
• Starting her career in Mergers and Acquisitions investment banking at CIBC World Markets
• Co-founding Jet Star Capital Ltd. in 2011, a search fund company that finds and acquires established businesses2

Leadership at Baskits Inc.

Under Kovitz's leadership since 2014, Baskits has experienced significant growth:

• Sales have grown sevenfold in 8 years
• The company aims to reach $100 million in annual sales
• Baskits made the Globe and Mail's ranking of Canada's Top Growing Companies in 2020 and 2021, with three-year growth of 184%2
• The company now has around 50 full-time employees and 100 seasonal staff2

Entrepreneurial Approach

Kovitz's strategy for growing Baskits has included:

• Elevating product quality and curation
• Focusing on high-end service
• Developing sophisticated dispatch and tracking software
• Expanding e-commerce capabilities2

Recognition and Achievements

• Named one of Canada's Most Powerful Women: Top 100 by the Women's Executive Network in 2017 and 20211
• Received the Women of Inspiration Award from the Universal Women's Network in 20211
• Finalist for the EY Entrepreneur of the Year 20211
• Featured in publications such as Forbes, House & Home, Elle Canada, and Canadian Business1

Personal Background

• Grew up in Calgary, where her family owned Centennial Foods, a large meat manufacturing and distribution company1
• Has two children: Jill (13) and Jake (10)1
• Balances being a mother with running a large company1

Robin Kovitz is known for her expertise in "Entrepreneurship through Acquisition" and frequently serves as a guest lecturer at Yale School of Management and Harvard Business School.1 Her journey from investment banking to acquiring and growing Baskits Inc. has made her a notable figure in Canadian business, particularly in the realm of entrepreneurship and digital retail.